Why You Should Be Optimizing Your Web Site Right Now
Posted by guest blogger, Kevin Kaiser, of SuretyBonds.com
If you're reading Sogn Consulting, I'll already assume that you're familiar with some of the concepts and applications of SEO and PPC methods of driving people to your site. But when they get to the site that you've spent countless hours working to get them there, did you expect that the work is over for you and people will just start using your service. Well it's not that easy, so optimizing your conversion rate is an important part of an overall online marketing campaign.
Conversion rate optimization is the process of turning all those hard earned visitors to your site into leads, and ultimately, success for your business. It's free (just requires your time), easy, and usually there is an immediate effect. Here are a few tips to make sure your site is bringing in all the clients it can.
Continue Reading...LMA Luncheon: Social Media Marketing with Mark Britton, Avvo
Join your fellow LMA Members for a brown bag lunch featuring Mark Britton of Avvo. Mark will be discusssing:
Preserving the Core: Marketing is moving online at a rapid clip. Already, there are myriad online alternatives for attorneys to market their practices and firms. Mark’s presentation will discuss the history of Web 2.0 and social media/marketing, and help legal marketers better understand how they can leverage these tools – most of them free – to reach their target audience. In particular, Mark will discuss the strategy of building a “Core Web Presence,” a necessary touchstone for any successful online marketing strategy
The cost is FREE!
Location: Stanislaw Ashbaugh Offices -701 Fifth Ave, Ste. 4400 Seattle
Date/Time: Tuesday, November 17 - 12:00-1:00
Bring your own lunch and to RSVP, email Annie Lombroia.
Working a Room in the Digital Age: Social Networking for Law Firms - Part II
An update to last year’s popular LMA program, Kevin O'Keefe, a nationally recognized authority on blogs and social networking, will give us the latest trends in social networking and discuss what social networking is, which social networking tools are effective, and how to successfully implement a social networking plan in your law firm.
Invite the lawyers from your firm so they can hear how networking online today is as important, if not more important, than networking offline!
Kevin will be presenting live in Seattle on May 19th and in Portland on May 21st.
SEO Tip #10: "Click here" is SO 1999
I was just on a web site and it seemed like every few lines said, “click here for more information” and it got me thinking about 1) how distracting it was when reading the content, and 2) what a missed SEO opportunity.
There was a time when people needed to be guided as to where they needed to click for more information. But that time has passed. Now readers know that when the text is a different color and/or underlined, it means that it’s a link to more information. What’s more, search engines pay more attention to word and phrases that are hyperlinked. As a double bonus, these words and phrases are easy to visually scan and will draw people’s attention. See, made you look didn’t I?
Continue Reading...Free LMA webinar hosted by LMA Northwest
To show appreciation to our members, LMA Northwest will be hosting a get together to watch LMA's Webinar "What You Don't Know Can Hurt You" with Carol Greenwald, Ph.D., President, Marketing Partners.
| When: | Wednesday, March 18 at 11:00 |
| Where: |
Stanislaw Ashbaugh |
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SEO Tip # 9: Check your link popularity
I know, I know, we all thought we outgrew the popularity contests in high school but those darn search engines are bringing us right back. To a search engine, it’s all about how popular you are and you can’t be popular amongst the dorks, you need to be popular with the cool people or it doesn’t really count. To determine if you’re cool, search engines look at how many sites are linking to yours and the quality of those sites – the more popular the sites that like you, the more popular you become by association. It’s a high school e-deja vue (only former high school nerds are now often the cool people so who's getting the last laugh now…)
How do we know how many people are linking to us?
Continue Reading...LMA Northwest: Turning Attorneys into Thought Leaders in Nine Semi-Painless Steps
Just about every legal-marketing expert agrees that attorneys with recognized expertise in a specific type of law command higher rates than the legions of the undistinguished.
But how does an attorney become a thought leader?
By turning to a legal marketer who’s heard Mark Firmani talk about the nine steps to creating thought leadership, that’s how.
Lawyers: Facebook's Friend, Foe or Frenemy?
I know, I know, I’m writing about Facebook AGAIN. In my defense, I clearly stated that I was addicted to both Facebook and Twilight so it’s either I write about Facebook AGAIN or yammer on and on about Edward, my vampire crush. I’m choosing Facebook in order to save “face” (pun intended).
This time I want to focus on lawyers in particular. How can you encourage your lawyers to join Facebook (or other social networking sites)? But, even more important, should you encourage your lawyers to join Facebook?
Continue Reading...The Pope: Facebook's Newest Friend
When it comes to ringing endorsements, you can’t get much better than the Pope! On Friday (1/23), Pope Benedict XVI talked about social networking sites such at Facebook and MySpace and called the technology a “gift”, while also warning about some of the potential dangers. I guess he thinks FB is more friend than foe!
Facebook: Friend or Foe?
I have two obsessions as of late: The Twilight Series books and Facebook (FB). I’m not going to talk about the Twilight books here since they have nothing to do with Marketing Technologies (but they’re really good!). Instead, I’m going to focus on FB.
It all started innocently enough. I’m a marketing technologies consultant so naturally social networking has a big impact on what I do and so I went about getting involved in the various networks. Twitter <check>, LinkedIn <check>, MySpace <check> (Well, I didn’t actually join MySpace so as to avoid horrifying my son but I do closely monitor his account from both a technical and parental POV). And then I met Facebook <queue the angels harmonizing from above>.
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