SEO Tip #1: Content is King
It might sound simple but it's true. The best way to get people to your web site is to make your web site relevant to them. You know your clients and the issues that are most important to them, so write about those topics and update your web site often. Or, better yet, get a blog so attorneys can update it themselves anytime, anywhere. Make sure to include terms people may use when using a search engine and try to get those search terms in the title, hyperlinks and first paragraph. Repeat the terms as often as you can without it becoming distracting to the message or just plain annoying. The goal with content is to make it engaging, relevant and timely. Having someone sign up for your RSS feed or bookmark your site is the ultimate victory.
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