Posted on November 4, 2008 by Heidi Sogn

SEO Tip #2: Alt tags

Search engines also look at the behind-the-scenes content called meta data. This comes in several forms. For example, every graphic on the page should have a short description known as an “alt tag” assigned to it. The original purpose of alt tags is for ADA compliance. Site-impaired visitors can have their computers read them the alt tags. The SEO advantage to alt tags is the provide an opportunity to repeat key phrases. If you’re using a graphic for an article, use the alt tag to duplicate the article’s title, giving search engines two opportunities to find your phrase.

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