Posted on November 4, 2008 by Heidi Sogn

SEO Tip #3: Page titles

The Title Tag displays at the top of your browser window (blue bar) and it is also the linked text that appears on the Search Engine Results Page (SERP). Additionally, the content of the Title Tag is indexed by all search engines, especially Yahoo and MSN. It is very important that your Title Tag be descriptive and compelling in order to get people to click on it. Your title should be 5 - 7 words and/or less than 64 characters.

The tendency is to put the firm name up there and keep it the same for all pages but, let's face it, that's really not very compelling and you're also missing out on a chance to improve your SEO rankings.

 

Instead of putting your firm name, put your areas of practice and location. So often, we assume that everyone knows we're a law firm but putting the word "lawyer" on the page is often overlooked. However when people are searching for you, they almost always use "lawyer" or "attorney". So, tell them loud and proud that you're a lawyer!

 

Each bio could have a title saying their area of practice, the word "lawyer" and what city they're in. For example, "Real Estate lawyer in Seattle" is much more descriptive and likely to get selected than "ABC firm".

Play around with it, see what works, and adjust accordingly. You'll be amazed at what a difference a few tweaks can make!

 
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