SEO Tip #4:Invite people to your site
The best way to get people to your site is to invite them there. There are many ways to do that online but if your audience isn't active in social media but addicted to email, you can invite them to your site via an e-Newsletter. E-Newsletters are incredibly effective if done well. And by that, I mean that the content needs to be timely and relevant to the audience. Don’t just tell your clients about an issue that will affect them, tell them specifically how it will affect them and what they need to do about it. A good practice is to create a generic “newsletter” and then have your attorneys forward it on to their clients with a quick note saying how it affects them and what they should do. Your clients will be flattered that you thought of them and will take notice of your advice.
As for the technical aspects, your newsletter should have some enticing teaser text with a link to the full article on your website. The full article should be done in html (you can have a pdf in addition to the html but you should not have it in place of the html page). You also want to make sure that you are compliant with the CAN-SPAM laws.
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