SEO Tip # 9: Check your link popularity
I know, I know, we all thought we outgrew the popularity contests in high school but those darn search engines are bringing us right back. To a search engine, it’s all about how popular you are and you can’t be popular amongst the dorks, you need to be popular with the cool people or it doesn’t really count. To determine if you’re cool, search engines look at how many sites are linking to yours and the quality of those sites – the more popular the sites that like you, the more popular you become by association. It’s a high school e-deja vue (only former high school nerds are now often the cool people so who's getting the last laugh now…)
How do we know how many people are linking to us?
Continue Reading...LMA Northwest: Turning Attorneys into Thought Leaders in Nine Semi-Painless Steps
Just about every legal-marketing expert agrees that attorneys with recognized expertise in a specific type of law command higher rates than the legions of the undistinguished.
But how does an attorney become a thought leader?
By turning to a legal marketer who’s heard Mark Firmani talk about the nine steps to creating thought leadership, that’s how.
