Posted on February 4, 2009 by Heidi Sogn

LMA Northwest: Turning Attorneys into Thought Leaders in Nine Semi-Painless Steps

Just about every legal-marketing expert agrees that attorneys with recognized expertise in a specific type of law command higher rates than the legions of the undistinguished.

But how does an attorney become a thought leader?

By turning to a legal marketer who’s heard Mark Firmani talk about the nine steps to creating thought leadership, that’s how.

Mark will show you a series of steps to help highlight the skills and talents of your firm’s    shining star or polish up the image of the smart-but-gruff misanthrope, using traditional tactics as well as the emerging, such as social media.

Mark’s PR firm, Firmani + Associates, has 20 years of legal marketing experience, helping some of the region’s most forward-thinking attorneys find their deserved spot as thought leaders.


When:
Seattle: Thursday, Feb. 5, 11:30-1:30, (11:30 - 12:00 networking, 12:00 - 1:00 program)

Location:
Seattle
Columbia Center
701 Fifth Avenue
40th Floor – Sky Lobby
Seattle, WA 98104

Cost:
$35 members/ $50 non-members (lunch included)

To register, visit www.legalmarketing.org/northwest
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