Posted on March 11, 2009 by Heidi Sogn

SEO Tip #10: "Click here" is SO 1999

I was just on a web site and it seemed like every few lines said, “click here for more information” and it got me thinking about 1) how distracting it was when reading the content, and 2) what a missed SEO opportunity.

There was a time when people needed to be guided as to where they needed to click for more information. But that time has passed. Now readers know that when the text is a different color and/or underlined, it means that it’s a link to more information. What’s more, search engines pay more attention to word and phrases that are hyperlinked. As a double bonus, these words and phrases are easy to visually scan and will draw people’s attention. See, made you look didn’t I?

Here’s my challenge to you. Do a search on your own website for the words “click here” and then see if you can rewrite the content to incorporate the hyperlink directly for 90% of the occurrences. I’ll admit, there are times where it’s unavoidable but I’d be willing to bet the majority of the time there are better, more SEO-friendly content alternatives. Seriously, give it a try. Your SERP will thank you!
Tags: ,
Trackbacks (0) Links to blogs that reference this article Trackback URL
http://www.sognconsulting.com/admin/trackback/117602
Comments (0) Read through and enter the discussion with the form at the end
Post A Comment / Question Use this form to add a comment to this entry.







Remember personal info?
Send To A Friend Use this form to send this entry to a friend via email.