SEO Tip #4:Invite people to your site
The best way to get people to your site is to invite them there. There are many ways to do that online but if your audience isn't active in social media but addicted to email, you can invite them to your site via an e-Newsletter. E-Newsletters are incredibly effective if done well. And by that, I mean that the content needs to be timely and relevant to the audience. Don’t just tell your clients about an issue that will affect them, tell them specifically how it will affect them and what they need to do about it. A good practice is to create a generic “newsletter” and then have your attorneys forward it on to their clients with a quick note saying how it affects them and what they should do. Your clients will be flattered that you thought of them and will take notice of your advice.
Continue Reading...Email Signatures: Logo or No Logo?
Many firms are moving towards a standardized email signature, complete with a logo. While they do look nice when everything works as it should, there are a few things you should consider before making the plunge.
First of all, if you want to have your logo appear on your email signature, you will need to post your logo online somewhere and then link to it (as opposed to inserting it directly into your email). But even if you do it correctly, you run the risk of it appearing as a placeholder to the recipient. That’s because it’s up to the recipient as to whether they want to see images or placeholders. If they want placeholders, there’s not much you can do about it.
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