SEO Tip # 9: Check your link popularity
I know, I know, we all thought we outgrew the popularity contests in high school but those darn search engines are bringing us right back. To a search engine, it’s all about how popular you are and you can’t be popular amongst the dorks, you need to be popular with the cool people or it doesn’t really count. To determine if you’re cool, search engines look at how many sites are linking to yours and the quality of those sites – the more popular the sites that like you, the more popular you become by association. It’s a high school e-deja vue (only former high school nerds are now often the cool people so who's getting the last laugh now…)
How do we know how many people are linking to us?
Continue Reading...Lawyers: Facebook's Friend, Foe or Frenemy?
I know, I know, I’m writing about Facebook AGAIN. In my defense, I clearly stated that I was addicted to both Facebook and Twilight so it’s either I write about Facebook AGAIN or yammer on and on about Edward, my vampire crush. I’m choosing Facebook in order to save “face” (pun intended).
This time I want to focus on lawyers in particular. How can you encourage your lawyers to join Facebook (or other social networking sites)? But, even more important, should you encourage your lawyers to join Facebook?
Continue Reading...Facebook: Friend or Foe?
I have two obsessions as of late: The Twilight Series books and Facebook (FB). I’m not going to talk about the Twilight books here since they have nothing to do with Marketing Technologies (but they’re really good!). Instead, I’m going to focus on FB.
It all started innocently enough. I’m a marketing technologies consultant so naturally social networking has a big impact on what I do and so I went about getting involved in the various networks. Twitter <check>, LinkedIn <check>, MySpace <check> (Well, I didn’t actually join MySpace so as to avoid horrifying my son but I do closely monitor his account from both a technical and parental POV). And then I met Facebook <queue the angels harmonizing from above>.
Continue Reading...SEO Tip #6: Get a Blog
This tip is important enough to warrant its own posting, and I’m not just saying that to suck up to my friends at LexBlog. There are many reasons that a blog is a good idea including:
- Search engines love blogs and therefore rank them higher because the content is timely, relevant and updated often.
- Anyone (with a username/pw) can update the blog any time from any computer with Internet access making it easy for attorneys to post entries themselves whenever news breaks in their practice area.
- Blogs are informal and conversational in tone taking some of the pressure off of creating a literary masterpiece. If you see a typo after it’s been posted, no biggie, go back and fix it.
- People can sign up to receive updates either via an RSS feed or by email.
- Blogs are cost-effective.
- Blogs target-driven.
- Blogs establish your attorneys as experts in their field. Once your blog gets rolling, you can expect to hear from reporters asking for quotes.
Obama - McCain - or Starbucks?!
It's Election Day and I'm sitting here working on my blog and wondering who is going to win the election. Well, I have a pretty good idea but still wondering how things are going at the polls. Anyway, I started wondering what people were tweeting about on twitter. It turns out, it's not "Obama" or "McCain" but "Starbucks" that is causing a raucus. Becauase of the free coffee Starbucks is offering to (presumably) voters today, "Starbucks" is the third most tweeted word behind behind only #votereport and "Election Day".
That just made me smile. It's a proud day for us Starbucks fans. And to top it all off, the red cups came out today. I might just have to go celebrate at my local Starbucks.
Now if only their stocks would go up!
