Services

Marketing Technologies, such as web sites, blogs, social networks, email campaigns, SEO, SEM, SMM, CRM, ERM* and other acronym-producing systems are essential in today’s law firm marketing efforts. Legal marketers know that if you want to be where your clients and potential clients will notice you, you need an online presence that stands out among the pack.

However, legal marketers are being stretched more than ever with business development efforts. They are learning their client’s businesses, industries and languages. And, oh, did I mention there’s still need for brochures, pitches and proposals, press releases, events and sponsorships? Throw in the need to stay on the cutting-edge of technology and it can become paralyzing.

That's where I can help. I’ve been there, done that, got the t-shirt to prove it. (Not to mention a few light-up pens, note pads, coffee mugs and whole batch of baseball hats with the wrong color logo). With over 20 years working with technology and 11 years working in-house marketing at a large law firm, I am uniquely qualified to assist marketing departments with their technology requirements. I know “geek speak” and what’s more, I love it.

So, whether you’re looking to overhaul your web site, or get more traffic to your existing site (via SEO, SEM, SMM or social networking) I will work on your behalf to make sure technology is working for you. I am available on a retainer basis (think of me as a part-time employee for whom you don't need to provide health care) or hourly, whichever you prefer. My goal is to make marketing departments shine!

Contact me, I can help!

Heidi Sogn, Sogn Consulting Services

Heidi Sogn
206-550-7261
Heidi@SognConsulting.com

 

 

 

 

*SEO: Search Engine Optimization (this means getting your web site to be #1 with search engines)
SEM: Search Engine Marketing (this means paid campaigns such as Google Ad Words)
SMM: Social Media Marketing (this means paid campaigns such as Google Ad Words)
CRM: Client Relationship Management Systems (client databases on steroids)
ERM: Enterprise Relationship Management Systems (using email systems to expand your networks)